The Brand Gap - How to bridge the distance between business strategy and design.pdf

The Brand Gap - How to bridge the distance between business strategy and design PDF

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TAILLE DU FICHIER 1.25 MB
ISBN 9780321348104
AUTEUR Marty Neumeier
FICHIER The Brand Gap - How to bridge the distance between business strategy and design.pdf
DATE 02/06/2020

The brand gap : how to bridge the distance between ... 15/08/2011 · "Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it.""--BOOK JACKET

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